Chocolate Festival

Client
Fjåk Chocolate
Services
Branding, Print, Marketing
Year
2024
Studio
Independent
Case study

Three days of chocolate, without the brown.

Description
Nordic Craft Chocolate Festival gathers the best bean-to-bar makers in the Nordics for three days, in a different Nordic city each time. This edition was Kødbyen in Copenhagen. I designed the last edition too. It was brown, it was tasteful, and it looked like every other chocolate thing on the shelf. Brown is the obvious colour for cocoa and the wrong one for a festival. This one keeps the deep brown for the type and hands the rest over to teal, coral and mustard on warm off white. The marks are stars, spun from Nordic stars and from the shapes chocolate and candy actually take, a cut pod, a wrapped sweet, a pinwheel. They drop into the wordmark in place of the letter O, so the logo is never quite the same twice. The same shapes scatter across a window or sit alone on the back of a card.