AI LEARN

Client
AI LEARN
Services
Branding, Print, Web
Year
2025-2026
Studio
Tre Bergen
Case study

One of six national AI centres. This one takes the human side.

Description
AI LEARN is one of six national AI centres in Norway, built around the human side of AI. The audience runs from schoolchildren to policymakers to international researchers, and it had to read as serious research to all of them. The mark is built from pixels, blocks of data stepped like a staircase. But the corners are soft and the colour runs warm pink into cool blue. It reads as tech without a circuit board or a brain diagram. The pattern scales from a small social avatar to a full-bleed billboard. Navy and white carry the credibility, which frees the gradient up to be the playful one.