OPP

Client
ihärdig
Services
Branding, Print, Marketing
Year
2025
Studio
Independent
Case study

A week about the future, made to look like one.

Description
Innovasjonsuken OPP is Vestlandet's innovation festival, a week of talks and meetups across Bergen every September. The logo was drawn by someone else and had to stay. The rest of the identity was a little boring for a festival, and it disappeared the second it hit the street. The shapes are 3D, spheres opened into fins and folds, lit hard from one side, like planets seen from far off. The colours are 80s vaporwave cleaned up, magenta and purple over a near-black. It's the future without a rocket or a grid of glowing lines. Ingen fremtid uten fremdrift sits at the bottom of everything. No future without momentum. The near-black does the serious work, which frees the pink up to be loud.